Design is a key ingredient to contribute to engagement and leave a lasting “wow” experience to your attendees – you want to put people in the mood with uninhibited colorful and thought-provoking scenographies, yet offering a comfortable and welcoming atmosphere through well chosen decoration elements. “You don’t want to look like a bank,” they say. And budget? Focus is of the essence, rationalizing the number of marketing occasions in order to spend more and better on cool designs for the remaining hit-events, to maximize the outcome of what is supposed to serve in fine a clear corporate communication purpose.
Design + Engagement + Budget = Successful event QED (quod erat demonstrandum)